About
Software for the people who move beverages.
Caska is built for wholesale beverage distributors. Distributors already hold the data that says what each account should be carrying — it sits in Encompass or VIP. Caska turns it into a weekly conversation with every account, and gives reps and managers a clear view of what came back.
What we believe
The rep relationship is the business.
Caska doesn’t replace the rep. It makes sure every account hears about the right products between visits, and that the rep knows what the buyer said.
Buyers are busy.
So packets are short, specific to the account, need no login, and a No is taken as an answer.
The distributor owns the data.
Every distributor gets its own database. Nothing is pooled, and your ERP — Encompass or VIP — stays the system of record.
Show the work.
Every recommendation says why it was picked — which similar accounts carry it, and what’s moving.
Run a distributorship on Encompass or VIP?
We’d like to hear how your routes work and where accounts slip through.