For beverage distributors on Encompass and VIP
Every account gets a reason to order this week.
Caska reads your Encompass or VIP data and builds a weekly packet for every account on the route — the products similar accounts are moving that this one doesn’t carry yet, with the deal and the sell sheet. Buyers answer in a tap. Your rep sees it before the call.
Maple Street Market
Route 12 · delivers Thu · order by Tue
This week's picks
-
Sparkling Water Variety 12pk cans
Carried by 14 of 38 convenience stores in your county · up 22% in 8 weeks
Save $2.10/cs at 5+ cases
✓ Yes · 5 cs No Tell me more -
Oat Milk Iced Latte 4pk bottles
Moving at 9 similar stores nearby · new this season
Yes No Tell me more -
Zero Sugar Energy 12pk cans
Same supplier as 3 items you already carry
Save $1.40/cs at 3+ cases
Yes No Tell me more
Illustrative · From your rep, Dana K. · one link, no login
The idea
Similar accounts carry it. This one doesn’t. That’s the conversation.
Your reps can’t walk every account through every opportunity every week — especially on tel-sell routes and in the accounts nobody visits often. Caska finds the gap for each account from your own sales data and hands it over as a short, specific list.
How it works
Your data in, a packet out, the answer back to the rep.
- 01
Reads what you already have
Caska connects to the system you already run — Encompass or VIP: accounts, sales history, inventory, pricing, routes and delivery days, sell sheets. Nobody re-keys anything.
- 02
Builds a packet for every account
Each week, every account gets a short list of products similar accounts are moving that it doesn’t carry yet — with the quantity break and the sell sheet — sent as a personal link timed to its delivery day.
- 03
Puts the answer in front of the rep
Buyers answer Yes, No or Tell me more in a tap. Reps get a digest before the call. Managers see which accounts are engaging and what they said.
The buyer packet
Short, specific, and built for a busy buyer.
Picked for this account
Compared against similar accounts in the same county and channel — not a catalogue blast.
Only what they can buy
Account eligibility, area exclusions, seasonality and stock on hand are checked before anything is shown.
Deal and sell sheet attached
Quantity breaks from your price postings, and the product’s sell sheet.
No login for buyers
One personal link per contact, from their rep’s name. Nothing to install, no password.
A No is respected
Pass on a product and it stays out of the packet for eight weeks. Buyers can undo it any time.
Timed to the route
Sent on each account’s own schedule, with its delivery day on the page.
For reps
Walk in knowing what they said.
- A digest of buyer answers on your route, before your calls.
- A flag when an account passes on everything, so you can ask why in person.
- Packets go out under your name, with your number, to the contacts you choose.
For sales managers
See what’s landing, route by route.
- A weekly report: which accounts opened, what they answered, by route.
- Feature the products you’re pushing and post announcements to every packet.
- Keep chosen accounts off the send list — no one gets a packet you didn’t intend.
Your data
Your accounts stay yours.
Distribution data is a competitive asset. Caska is built so it stays inside your walls.
- A database per distributor
- Your data is never mixed with another distributor’s.
- Every action recorded
- Sends, answers and changes are kept as a full history.
- Sign-in by email link
- No shared passwords. Reps and managers see only what their role allows.
- Built on your system of record
- Encompass or VIP stays the source of truth; Caska works from it.
See it on your own accounts.
Tell us about your routes and your Encompass or VIP setup. We’ll show you what a week of packets looks like for your book.