--- title: "Caska — weekly buyer packets for beverage distributors" description: "Caska turns your Encompass or VIP data into a weekly packet for every account on the route, and puts buyer reactions in front of the rep before the call." url: "https://caska.ai/" --- For beverage distributors on Encompass and VIP # Every account gets a reason to order this week. Caska reads your Encompass or VIP data and builds a weekly packet for every account on the route — the products similar accounts are moving that this one doesn’t carry yet, with the deal and the sell sheet. Buyers answer in a tap. Your rep sees it before the call. [Talk to us](https://caska.ai/contact/) [How it works](#how-it-works) Illustrative MS Maple Street Market Route 12 · delivers Thu · order by Tue This week's picks - Sparkling Water Variety 12pk cans Carried by 14 of 38 convenience stores in your county · up 22% in 8 weeks Save $2.10/cs at 5+ cases ✓ Yes · 5 cs No Tell me more - Oat Milk Iced Latte 4pk bottles Moving at 9 similar stores nearby · new this season Yes No Tell me more - Zero Sugar Energy 12pk cans Same supplier as 3 items you already carry Save $1.40/cs at 3+ cases Yes No Tell me more Illustrative · From your rep, Dana K. · one link, no login Rep digest · Tue 7:00 3 buyers answered on Route 12. Maple Street said yes to 5 cs of Sparkling Water Variety. The idea ## Similar accounts carry it. This one doesn’t. That’s the conversation. Your reps can’t walk every account through every opportunity every week — especially on tel-sell routes and in the accounts nobody visits often. Caska finds the gap for each account from your own sales data and hands it over as a short, specific list. Similar 1 Similar 2 Similar 3 Similar 4 Similar 5 This account Five similar accounts in the same county and channel carry the product. The sixth doesn’t — so it goes in that account’s packet. How it works ## Your data in, a packet out, the answer back to the rep. 1. 01 ### Reads what you already have Caska connects to the system you already run — Encompass or VIP: accounts, sales history, inventory, pricing, routes and delivery days, sell sheets. Nobody re-keys anything. 2. 02 ### Builds a packet for every account Each week, every account gets a short list of products similar accounts are moving that it doesn’t carry yet — with the quantity break and the sell sheet — sent as a personal link timed to its delivery day. 3. 03 ### Puts the answer in front of the rep Buyers answer Yes, No or Tell me more in a tap. Reps get a digest before the call. Managers see which accounts are engaging and what they said. The buyer packet ## Short, specific, and built for a busy buyer. ### Picked for this account Compared against similar accounts in the same county and channel — not a catalogue blast. ### Only what they can buy Account eligibility, area exclusions, seasonality and stock on hand are checked before anything is shown. ### Deal and sell sheet attached Quantity breaks from your price postings, and the product’s sell sheet. ### No login for buyers One personal link per contact, from their rep’s name. Nothing to install, no password. ### A No is respected Pass on a product and it stays out of the packet for eight weeks. Buyers can undo it any time. ### Timed to the route Sent on each account’s own schedule, with its delivery day on the page. For reps ### Walk in knowing what they said. - A digest of buyer answers on your route, before your calls. - A flag when an account passes on everything, so you can ask why in person. - Packets go out under your name, with your number, to the contacts you choose. For sales managers ### See what’s landing, route by route. - A weekly report: which accounts opened, what they answered, by route. - Feature the products you’re pushing and post announcements to every packet. - Keep chosen accounts off the send list — no one gets a packet you didn’t intend. Your data ## Your accounts stay yours. Distribution data is a competitive asset. Caska is built so it stays inside your walls. A database per distributor Your data is never mixed with another distributor’s. Every action recorded Sends, answers and changes are kept as a full history. Sign-in by email link No shared passwords. Reps and managers see only what their role allows. Built on your system of record Encompass or VIP stays the source of truth; Caska works from it. ## See it on your own accounts. Tell us about your routes and your Encompass or VIP setup. We’ll show you what a week of packets looks like for your book. [Talk to us](https://caska.ai/contact/)